“The customer is always right”… or are they?

By definition, the meaning of this well known quote is: “The trading policy that states a company’s keenness to be seen to put the customer first.” In the USA it is particularly associated with Marshall Field’s department store, Chicago (established in the late 19th century). ┬áIn the UK, Harry Gordon Selfridge (1857-1947) the founder of London’s Selfridge’s store (opened in 1909), is credited with...

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